Everywhere By Popular Demand: Hard Seltzer Category Creator Spikedseltzer Goes National

SpikedSeltzer is Now Available For Distribution Wherever Beer is Sold in the U.S.

NORWALK, CONN. (MAY 1, 2017) – SpikedSeltzer, the creator of the hard seltzer category, announced today that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York, and New Jersey. In January, the company expanded into the Mid-Atlantic and Southeast. Now, SpikedSeltzer is reaching all 50 states.

The story of SpikedSeltzer starts in 2012: Fifth-generation brewmaster Nick Shields set out to create something completely new within the beer industry, borrowing from the disciplines of brewing and winemaking, and focusing on simple ingredients. The result was an entirely unique alcoholic beverage – the first of its kind. In 2013, Shields and his longtime friend and business partner, Dave Holmes, brought SpikedSeltzer to market.

SpikedSeltzer is a crisp, refreshing, and lightly carbonated alcoholic beverage that tastes like flavored sparkling water. It has a premium 6% ABV, is naturally gluten-free, and only has five grams of carbs. The natural fruit essences used in the fermentation process shine through, making it the perfect choice for people who want something clean and easy-to-drink.

“It’s gratifying to know that we created a completely new category of beer,” says Shields. “Five years ago, I developed the recipe in five-gallon batches out of my garage. The goal was to be as low in sugar as possible while still reaching 6% alcohol. By 2015, sales of SpikedSeltzer really started to crank – we saw an amazingly positive reception in the Northeast. We’ve had people clamoring for our brand in Florida, California, Colorado – we’re even getting requests internationally. It’s very exciting.”

“The growth of the category that Nick and I pioneered has been incredible,” adds Holmes. “Between 2015 and 2016 we quadrupled our sales, and that was just in our little geography – this national expansion is a game changer.(1) America loves their bubbles, but continues to turn away from soda and toward lighter options like sparkling water. Consumers want a flavorful alcoholic alternative that’s far less sugary than wine or hard soda, and lighter than the average beer. SpikedSeltzer is that alternative.”

SpikedSeltzer is available nationwide in 12-can variety packs featuring all four flavors – Indian River Grapefruit, West Indies Lime, Cape Cod Cranberry, and Valencia Orange – as well as in 6-packs in Indian River Grapefruit and West Indies Lime. Consumers can find SpikedSeltzerin supermarkets like Whole Foods, Trader Joe’s, Fairway, Stop & Shop, Safeway, Walmart, Wegmans, Hannaford, Harris Teeter, Food Lion, Target, Fresh Market, Fred Meyer, Fry’s, HEB, Kroger, Publix, Ralphs, and Food 4 Less, as well as in select bars, restaurants, and venues including Nationals Park in Washington DC, and Fenway Park in Boston, MA.

About SpikedSeltzer
Connecticut-based entrepreneurs Nick Shields and Dave Holmes created the fast-growing hard seltzer category with the 2013 launch of SpikedSeltzer. The product is 6% ABV, naturally flavored, and gluten-free. It contains only five grams of carbs per 12 oz. serving. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. Champagne-like bubbles give it a crisp, dry finish. SpikedSeltzer comes in four natural flavors: Indian River Grapefruit, West Indies Lime, Cape Cod Cranberry, and Valencia Orange. For more information, go to spikedseltzer.com, or visit their Instagram, Facebook, and Twitter pages.

(1) According to data from market research frim IRI, SpikedSeltzer grew 429% between 2015 and 2016.

SpikedSeltzer Launches New Six-Pack Format This Spring


SpikedSeltzer, a First-Mover Hard Seltzer Brand Based in Connecticut, Launches New Six-Pack Format This Spring

Retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee Will Sell Single-Flavor Six-Packs of SpikedSeltzer Slim Cans

Norwalk, CT, April 4, 2016 — Boathouse Beverage, LLC announced today that retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee (Knoxville, Nashville) will debut single-flavor six-packs of slim cans, a new format for SpikedSeltzer.

The company increases its offerings just in time for the drink’s peak season. To date, the company has sold SpikedSeltzer in 12-can variety packs as well as in single-flavor six-packs of twist-off bottles.

“Launching the new format was in direct response to consumer demand,” says co-founder Dave Holmes. “We’ve gotten so many requests for it, and we like to keep our fans happy.”

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SpikedSeltzer, A New, All-Natural Alcoholic Beverage, Exhibits At 2016 PGA Trade Show In Orlando, Florida

Norwalk, CT, January 26, 2016 – Boathouse Beverage, LLC announced today that it will be showcasing SpikedSeltzer, its first-mover alcohol brand, at the 2016 PGA Trade Show today through January 29, at Booth #6466.

SpikedSeltzer has been written about as “a smarter alcoholic option on the course,” for golfers who want to “feel better while they’re day-drinking.” Each 12 oz. twist-off bottle and slim can contains 6 percent alcohol and is brewed using only five natural ingredients and zero sulfites (the leading cause of a bad hangover). “We set out to make something light and crisp-with a touch of alcohol,” explains brewer and co-founder Nick Shields. “We are tapping into the growing movement toward better-for-you beverages.”

As such, SpikedSeltzer appeals to athletes-from golfers and runners, to rowers and yogis.
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SpikedSeltzer Gains New York City Distribution


SpikedSeltzer, a New Alcoholic Beverage Capitalizing on Natural Food Trends, Gains New York City Distribution

First-Mover Alcohol Brand Launches in Upscale NYC Market

Norwalk, CT, September 22, 2015 — Boathouse Beverage, LLC announced today that they are expanding distribution of SpikedSeltzer, a new, all-natural alcoholic beverage, to Gourmet Garage, Fairway, and Whole Foods markets across all five boroughs in New York City starting in October.

New York City is the most populous market to date for the fast-growing brand. With 8.5 million people in NYC, the move promises to put the up-and-coming brand on the national radar. The product has amassed a loyal following among women and men who are living the #Spikedlife—an active and adventurous lifestyle.

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