SpikedSeltzer Fact Sheet

SpikedSeltzer Founders
Nick Shields is an entrepreneur with an MS in Food Science from Cornell and a resume that includes stints at Pepsi, Cadbury Schweppes, Ocean Spray, Nantucket Nectars, and Wolffer Estate. The fifth-generation brewer is the great-great grandson of Rudolph Haffenreffer who brought German-style lagers to Boston in 1869. Over more than a century, Shields’ family business has launched powerful brands like Pickwick ale, Narragansett lager, and Private Stock. He resides in Westport, CT.

Dave Holmes is an entrepreneur with an MBA in Finance from Columbia. He worked in the financial industry in New York since graduating college (with the exception of four years spent as a timber frame builder in rural Maine). Holmes has followed the evolution of his friend’s creation since the very first batch and jumped at the opportunity to take SpikedSeltzer to market. He resides in Rowayton, CT.
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SpikedSeltzer Launches New Six-Pack Format This Spring


SpikedSeltzer, a First-Mover Hard Seltzer Brand Based in Connecticut, Launches New Six-Pack Format This Spring

Retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee Will Sell Single-Flavor Six-Packs of SpikedSeltzer Slim Cans

Norwalk, CT, April 4, 2016 — Boathouse Beverage, LLC announced today that retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee (Knoxville, Nashville) will debut single-flavor six-packs of slim cans, a new format for SpikedSeltzer.

The company increases its offerings just in time for the drink’s peak season. To date, the company has sold SpikedSeltzer in 12-can variety packs as well as in single-flavor six-packs of twist-off bottles.

“Launching the new format was in direct response to consumer demand,” says co-founder Dave Holmes. “We’ve gotten so many requests for it, and we like to keep our fans happy.”

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SpikedSeltzer, A New, All-Natural Alcoholic Beverage, Exhibits At 2016 PGA Trade Show In Orlando, Florida

Norwalk, CT, January 26, 2016 – Boathouse Beverage, LLC announced today that it will be showcasing SpikedSeltzer, its first-mover alcohol brand, at the 2016 PGA Trade Show today through January 29, at Booth #6466.

SpikedSeltzer has been written about as “a smarter alcoholic option on the course,” for golfers who want to “feel better while they’re day-drinking.” Each 12 oz. twist-off bottle and slim can contains 6 percent alcohol and is brewed using only five natural ingredients and zero sulfites (the leading cause of a bad hangover). “We set out to make something light and crisp-with a touch of alcohol,” explains brewer and co-founder Nick Shields. “We are tapping into the growing movement toward better-for-you beverages.”

As such, SpikedSeltzer appeals to athletes-from golfers and runners, to rowers and yogis.
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SpikedSeltzer Gains New York City Distribution


SpikedSeltzer, a New Alcoholic Beverage Capitalizing on Natural Food Trends, Gains New York City Distribution

First-Mover Alcohol Brand Launches in Upscale NYC Market

Norwalk, CT, September 22, 2015 — Boathouse Beverage, LLC announced today that they are expanding distribution of SpikedSeltzer, a new, all-natural alcoholic beverage, to Gourmet Garage, Fairway, and Whole Foods markets across all five boroughs in New York City starting in October.

New York City is the most populous market to date for the fast-growing brand. With 8.5 million people in NYC, the move promises to put the up-and-coming brand on the national radar. The product has amassed a loyal following among women and men who are living the #Spikedlife—an active and adventurous lifestyle.

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