SpikedSeltzer Press releases



The Hard Seltzer Category Creator Is Now Sold Across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Tennessee, North Carolina, South Carolina, Georgia, Alabama & Mississippi

NORWALK, CONN. (JANUARY 27, 2017) – SpikedSeltzer, the first-mover “hard seltzer” brand that pioneered the category in 2013, announced today that it is expanding from New England, New York, and New Jersey to the Mid-Atlantic, Southeast, and South: Pennsylvania, Delaware, Maryland, Virginia, Tennessee, North Carolina, South Carolina, Georgia, Alabama, and Mississippi. This is a key next step for the Connecticut-based company before launching nationwide.

SpikedSeltzer was created in 2012 by Nick Shields, a fifth-generation brewmaster and beverage visionary, who began formulating five gallon batches out of his garage in Westport, Conn. The unique beverage, which he made by combining disciplines of brewing and winemaking, focuses on simple ingredients. The goal was to create a clean, crisp, bubbly drink that lacks the sugary sweetness of wine and the heaviness of beer. After refining nearly 100 batches, the original hard seltzer was born.

Nick’s longtime friend, Dave Holmes, a financial professional-turned-entrepreneur, joined him to launch the company and bring the product to market. In 2013, Nick and Dave introduced eight kegs of their new, 6% alcohol, gluten-free, and naturally-flavored sparkling water to a pleasantly surprised crowd. The first flavor, West Indies Lime was soon followed by Valencia Orange, Indian River Grapefruit, and Cape Cod Cranberry.

“It’s in Nick’s DNA to always be looking over the horizon. We knew we were blazing a totally new path with SpikedSeltzer,” says Dave. “We formed the startup, moved into a small back office, and threw ourselves into something so crazy it just might work.”

In early 2015, they saw significant demand for their new product: “We had an amazing response from people and demand quickly outgrew our ability to supply,” says Nick. “We were told of people driving hours out of their way just to get a case or two.”

“Now we’re in a better situation to make much more and we’re super excited to expand,” says Dave. “Supermarkets throughout the Southeast will be carrying SpikedSeltzer by late March.”

About SpikedSeltzer
Connecticut-based entrepreneurs Nick Shields and Dave Holmes created the fast-growing “hard seltzer” category with the 2013 launch of SpikedSeltzer. The product is 6% ABV, not-sweet, naturally flavored, and gluten-free. It contains only five grams of carbs per 12 oz. serving. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. Champagne-like bubbles give it a crisp, dry finish. SpikedSeltzer comes in four natural flavors: West Indies Lime, Indian River Grapefruit, Valencia Orange, and Cape Cod Cranberry. SpikedSeltzer’s holding company, Boathouse Beverage, LLC, is located at 140 Water Street, Norwalk, CT. For more information, go to

SpikedSeltzer Fact Sheet

West Indies Lime
Valencia Orange
Indian River Grapefruit
Cape Cod Cranberry

Ingredients + Nutritional Facts (per 12oz.)
6% Alcohol By Volume
5 grams of carbohydrates
140 calories (only 120 calories from alcohol)
Natural, simple ingredients. No sulfites
Gluten-free (no barley, no wheat, no malt, no sorghum)
Cold-pressed fruit sourced from well-known regions
Purified water

Where it’s Brewed + Sold
Two breweries in the Northeast and Midwest.

Sold: Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia, North Carolina, South Carolina, Tennessee, Mississippi, Alabama, Georgia, California, Bermuda, and the British Virgin Islands. Available in liquor stores as well as supermarkets such as Whole Foods, Trader Joe’s, Fairway, Stop & Shop, The Food Emporium, Wegmans, Hannaford, Harris Teeter, Food Lion, and Target stores. Also found at select restaurants and bars.

Pricing (suggested retail)
Six-pack of 12 oz. slim cans: $8.99
Six-pack of 12 oz. bottles: $8.99
12-variety-pack of 12 oz. slim cans: $15.99
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SpikedSeltzer Launches New Six-Pack Format This Spring


SpikedSeltzer, a First-Mover Hard Seltzer Brand Based in Connecticut, Launches New Six-Pack Format This Spring

Retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee Will Sell Single-Flavor Six-Packs of SpikedSeltzer Slim Cans

Norwalk, CT, April 4, 2016 — Boathouse Beverage, LLC announced today that retailers in NYC, Long Island, Massachusetts, Connecticut, and Tennessee (Knoxville, Nashville) will debut single-flavor six-packs of slim cans, a new format for SpikedSeltzer.

The company increases its offerings just in time for the drink’s peak season. To date, the company has sold SpikedSeltzer in 12-can variety packs as well as in single-flavor six-packs of twist-off bottles.

“Launching the new format was in direct response to consumer demand,” says co-founder Dave Holmes. “We’ve gotten so many requests for it, and we like to keep our fans happy.”

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SpikedSeltzer, A New, All-Natural Alcoholic Beverage, Exhibits At 2016 PGA Trade Show In Orlando, Florida

Norwalk, CT, January 26, 2016 – Boathouse Beverage, LLC announced today that it will be showcasing SpikedSeltzer, its first-mover alcohol brand, at the 2016 PGA Trade Show today through January 29, at Booth #6466.

SpikedSeltzer has been written about as “a smarter alcoholic option on the course,” for golfers who want to “feel better while they’re day-drinking.” Each 12 oz. twist-off bottle and slim can contains 6 percent alcohol and is brewed using only five natural ingredients and zero sulfites (the leading cause of a bad hangover). “We set out to make something light and crisp-with a touch of alcohol,” explains brewer and co-founder Nick Shields. “We are tapping into the growing movement toward better-for-you beverages.”

As such, SpikedSeltzer appeals to athletes-from golfers and runners, to rowers and yogis.
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SpikedSeltzer Gains New York City Distribution


SpikedSeltzer, a New Alcoholic Beverage Capitalizing on Natural Food Trends, Gains New York City Distribution

First-Mover Alcohol Brand Launches in Upscale NYC Market

Norwalk, CT, September 22, 2015 — Boathouse Beverage, LLC announced today that they are expanding distribution of SpikedSeltzer, a new, all-natural alcoholic beverage, to Gourmet Garage, Fairway, and Whole Foods markets across all five boroughs in New York City starting in October.

New York City is the most populous market to date for the fast-growing brand. With 8.5 million people in NYC, the move promises to put the up-and-coming brand on the national radar. The product has amassed a loyal following among women and men who are living the #Spikedlife—an active and adventurous lifestyle.

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