March 6, 2017 Denise Penny

SpikedSeltzer Fact Sheet

Flavors
Indian River Grapefruit
West Indies Lime
Cape Cod Cranberry
Valencia Orange

Ingredients + Nutritional Facts (per 12oz.)
6% Alcohol By Volume
140 calories (only 120 calories from alcohol)
5 grams of carbohydrates
Natural, simple ingredients. No sulfites, no artificial sweeteners, no preservatives
Naturally gluten-free (no barley, no wheat, no sorghum)
Cold-pressed fruit sourced from well-known regions

Distribution & Retailers
SpikedSeltzer is available nationwide, with Florida and Texas distribution coming spring 2017. It’s also available in Bermuda and the British Virgin Islands. Find SpikedSeltzer wherever beer is sold, including supermarkets like Whole Foods, Trader Joe’s, Fairway, Stop & Shop, Safeway, Walmart, Wegmans, Hannaford, Harris Teeter, Food Lion, and Target. SpikedSeltzer is also on menus at select restaurants and bars.

SpikedSeltzer Story
SpikedSeltzer was created in 2012 by Nick Shields, who began formulating five gallon batches out of his garage in Westport, CT. The unique beverage, which he made by combining disciplines of brewing and winemaking, focuses on simple and natural ingredients. The goal was to create a clean, crisp, bubbly drink that lacks the sugary sweetness of wine and the heaviness of beer. After refining nearly 100 batches, the original hard seltzer was born.

Nick and his longtime friend and business partner, Dave Holmes, brought SpikedSeltzer to market in 2013, creating the “hard seltzer” category. SpikedSeltzer grew from five gallon batches to more than 500,000 case equivalents from 2013 – 2016.

Founders
Nick Shields is an entrepreneur with an MS in Food Science from Cornell and a resume that includes experience at Pepsi, Cadbury Schweppes, Ocean Spray, Nantucket Nectars, and Wölffer Estate. The fifth-generation brewer is the great-great grandson of Rudolph Haffenreffer who brought German-style lagers to Boston in 1869. He resides in Westport, CT. To read more about Nick, check out “A Fifth-Generation Beermaker Tries to Tap a New Market” in The Boston Globe.

Dave Holmes is an entrepreneur with an MBA in Finance from Columbia. Before co-founding SpikedSeltzer he worked in the financial industry in New York, and also as a timber frame builder in rural Maine. Holmes believed in his friend’s creation since tasting the very first batches in Nick’s garage in 2012. He resides in Rowayton, CT. To read more about Dave, check out “Building My Dream: From Banker to Carpenter to Entrepreneur” in Town & Country.